Inside the 30-day plan: Your AI discovery checklist
Digital marketing expert Marci James helps you optimize your Google Business Profile, leverage YouTube and craft a 30-day plan to get AI to notice your real estate business.
Rechat’s latest feature assumes AI is already grading your reputation
Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.
Why psychological safety is becoming real estate’s most underrated service
Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.
Trusting AI with your finances is popular, but it could cost you
You already know the difference between a Zestimate and a real appraisal, financial planner Amanda Neely writes. The same logic applies to your money.
